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Why I Stopped Trying to Do Everything Myself

  • Writer: Simon Cousineau
    Simon Cousineau
  • Jun 22
  • 2 min read
Man in blue shirt, looking stressed, sits at a wooden table with a laptop, documents, and phone. Bookshelves and plants in the background.
Trying to do everything yourself is the best way to burn out.

There was a time when I believed that doing everything myself was a badge of honor.

If the emails had to go out, I’d write them.If a quote needed to be done, I’d build it from scratch.Social media? Me.Client follow-ups? Me.Sorting files, naming them properly, sending reminders, chasing unpaid invoices, updating spreadsheets? All. Me.


Because if I wanted it done right — I had to do it.

But here’s the truth: I was burning out.

Not in a dramatic, fall-on-the-floor kind of way. But in a slow, steady, soul-crushing way.I had no more energy to create, no mental space to innovate. I was reacting to my business, not leading it.


That’s when I started integrating AI — not as a novelty, but as a necessity.Not to replace me, but to support me.

And let me tell you this: building AI systems that take care of repetitive, boring, time-consuming tasks is not laziness.It’s clarity.It’s strategic.It’s survival.



Man using a laptop, interacting with holographic data charts and icons. Blue graphics overlay, office setting. Focused expression.
Work Smart!

Today, I no longer try to do everything myself.I build systems.Smart ones. Scalable ones. Ones that let me focus on the work only I can do.

If you’re constantly overwhelmed, chasing your own tail, and feeling like you never have time for the “real” work — it’s not because you suck at productivity.It’s because you’re trying to carry too much.


Let me say it straight:You were never meant to do it all yourself.

And now, thanks to AI, you don’t have to.


If this hits home and you’re curious about how I’ve built my systems — or how we could build one for your business — let’s talk.


I won’t try to sell you magic.But I can show you what happens when automation meets intention.


—👾 Neurotek – AI automations for business owners who are tired of being busy and ready to be free.

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